Learning about visual search and eye-tracking reveals how we focus and filter information, but the full picture is more intriguing than it first appears.
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UX Research
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Creating Data‑Driven Personas From Analytics
Growing your understanding through analytics reveals powerful personas that can transform your marketing strategies—discover how to create data-driven personas today.
Heatmaps: Interpreting User Behavior Visually
Web heatmaps reveal user behavior patterns visually, helping you optimize design—discover how to interpret them effectively.