How to Send an RSS Campaign Using MailChimp
What is an RSS Campaign? An RSS Campaign which stands for (Real Simple Syndication) is the process of pulling content from a blog feed and sending it to your email subscribers on daily, weekly, monthly basis. What that means is that once you publish a blog post, your subscribers will automatically get that post into their email depending on when you schedule that feed update. In this video tutorial, I’m going to show you how to send an RSS Campaign using MailChimp.
Benefits and features of sending an RSS Campaign
- Saves you time from creating a standard email campaign every time you post a new post in your site. Once your blog post is published, your post will auto send via email on the schedule that you choose.
- Notifies your subscribers that you have new content so your site doesn’t look stagnant, but stays fresh.
- Customizable. You can have an RSS section as well as other content not related in the newsletter. This is handy if you are promoting other things, such as products or services.
- The ability to have full content or partial excerpt. I usually choose the partial excerpt because it gets your subscribers to visit your site.
- Saves you time. Did I say that already?
Refer to my other blog post here when designing the content blocks in MailChimp.
Refer to this link for MailChimp’s RSS Merge Tag Functions. If you are creating a custom RSS Campaign, simply copy and paste this into your content.