How to Implement a Content Locker in WordPress using Opt-In Panda to Get More Subscribers
In this YouTube video tutorial, I will show you how to download, install, activate and implement a Content Locker feature on your WordPress website using the Opt-In Panda plugin.
What is a Content Locker?
A Content Locker is an area of your website where the user must take an action in order to access premium content. That action could be something like entering an email, or social sharing to Facebook, Twitter, Instagram etc in order to unlock that premium content.
What should I use for Premium Content?
Premium content can be anything from a “resources page“, to something like “click to read full article“, or anything you deem valuable to the user. Premium content can also be considered like a “Lead Magnet“, (feel free to check out my ecourse on how to implement a Lead Magnet on your WordPress website), in that the ultimate goal is to gain valuable subscribers by giving away something for free, but the delivery of that giveaway is not the same.
Difference between a Lead Magnet and a Content Locker
Whereas a “Lead Magnet” is marketed as an “Instant Download“, a “Content Locker“, is marketed as something of a wider range, like “Accessing a page that has more information“, even if the end goal could be giving away that very same thing.
At the end of the day, it’s a DIFFERENT marketing tactic with the SAME goal in mind. Collecting email subscribers.
Opt-In Panda by One Press
I scoured for free Content Locker plugins and found that Opt-In Panda works great. There are other really great plugins in WordPress that do this and you can find a list in these 2 articles:
Opt-In Panda integrates directly with all the major mailing services and plugins such as:
- SG Autorepondeur
Try it out yourself now
So, if you want to gain more email subscribers and wish to implement this Content Locker, all you need is
- a WordPress website
- any of the mailing services listed above, and of course
- some really great and valuable premium content.
Watch my video tutorial on how to implement a Content Locker (7:07)